Tuesday, February 09, 2010
   
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What Makes a Great Word of Mouth Story

wordofmouthYou want more referrals.

You want more people to talk about you in a positive way.

You want great 'word of mouth'.

You need GREAT STORIES!

They say 'facts tell and stories sell'. If you want to be the topic of conversation when potential introducers and prospects come together in your absence, you need to tell great stories.

All of my work is dedicated towards helping people in business become the number one choice for what they do. If you want more referrals and more lucrative networking, you need to create a reputation around compelling, memorable stories.

Here are the seven critical components of a great word of mouth story for networkers:

  1. Make them memorable. Whether you make them funny or unusual, they need to have something about them that people will remember.
  2. Make them real. Made up stories are great for fairy tales. For great word of mouth and more referrals, you need real people with real situations. It adds credibility and believability to your stories.
  3. Make them relevant. Tell the right stories to the right people. If your audience is wrong, your wonderful story will fall in deaf ears.
  4. Make them 'pass-on-able'. If people are not inspired or equipped to repeat your stories, you've got little chance of creating word of mouth. Don't overcomplicate them.
  5. Make them short. No need for a saga! They should be punchy, snappy and brief.
  6. Make them do something. Good stories should make people think or act.
  7. Make them work for you. They should feature examples of your brilliance. Evidence for your supremacy. They should illustrate great things you've done for your customers and clients. Problems you solved and pain you relieved.
Would you like some one coaching from me on crafting and delivering the right stories? Ones that will bring you loads of high quality referrals and a great reputation? I can help you. Call me now on +44 115 846 2127 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
   

What You Are NOT Saying to Plant Referral Seeds

In my motivational presentations on winning more referral business, I often mention the power of sowing referral seeds.

This is where you prime people IN ADVANCE so they know the following five things:

  1. That you want MORE BUSINESS!
  2. That you want it BY REFERRAL!
  3. That you're GOING TO ASK THEM FOR IT!
  4. That they're going to GIVE IT TO YOU
  5. That they're going to FEEL GOOD ABOUT IT!

Referral positioning scripts are words you use to ensure that when you finally ask them for referrals, it's not a shock and they want to help you!

You must sow these referral seeds to position referrals, prime them to open up and get them to share their network with you.

Check out this short video from a guru I follow called Bill Cates, who is the top referral expert in the USA. His favourite 'planting phrase' is "don't keep me a secret!"

Watch how it works...

Now let's see how we can make referral positioning scripts and sowing seeds work for you...

How would you like to get your hands on an incredible resource that will give you 30 separate and powerful scripts to position referrals and start winning business TODAY?

The Referral Scripts Pocket Guide is a business book in 40 minutes! So as well as saving you buckets of time over regular business books, for just £10 ($20) you'll also discover:referral-scripts-pg

  • Five reasons why you don't get more referrals (p8)
  • How to develop a 'referral mindset' so they come in all the time (p9)
  • Ten things you must do to increase your chances of referral success (p12)
  • The four biggest reasons why you are scared to ask for referrals (p16)
  • Your top ten sources of referrals so you know just who to ask (p24)
  • How to have proper and welcomed 'referral conversations' (p32)
  • The best power scripts to build 'value' into your conversations (p40)
  • Over 100 actual scripts to extract warm leads from people in a lots of situations (p43)

If you want to generate tons more warm leads and fill your 'pipeline' with streams of qualified prospects just by talking to people, then buy this amazing resource NOW and get it immediately in downloadable format!

buy-now

   

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05.02.10
Back from Ireland + a 5 day BNI 'Build Your Reputation' speaking tour. Great crowds, great learning + great people!
02.02.10
Enjoying International Networking Week in Ireland with some of the world's best networkers and relationship builders!
02.02.10
In Ireland showing 1000 BNI members how to build great reputations so that people come to them first!
11.01.10
Great article on the rules and the power of using business cards properly. http://tinyurl.com/yew3dv8
07.01.10
Do the ten sec survey - how can we engage people in business community who don't want to network? http://tinyurl.com/y9xc7l8
02.01.10
Do you run any kind of networking group or club in the East Midlands? Want to be a part of an elite group? http://tinyurl.com/ykkdhul
22.12.09
East Midlands Networking Forum launches with some of the region's most connected, influential business people http://tinyurl.com/ybp5qhn
03.12.09
How NOT to network! 2 min video clip shows you how to get it all wrong and three tips to get it all right! Go to www.rob-brown.com
14.11.09
If you want the 12 best qreat questions to ask when someone gives you a referral, go to www.rob-brown.com right now
12.11.09
The worst time to think of the best thing to say is as you're saying it. If you want to win more business, get prepared!
11.11.09
When I refer you, it's not just your reputation on the line. It's mine too. So don't just be good. Be great. For both our sakes!
09.11.09
There are 3 things that require a decent investment of your time to make work: networking, relationships & skill/knowledge acquisition.
04.11.09
Your network in and of itself is inert. It only becomes alive and useful when you tap into it, work on it and feed it.
03.11.09
I'm counting the number of networking groups, clubs and events in the East Midlands, within 25 miles from my house. Last count 78.
03.11.09
Did my first 4Networking event today - really worked! NW Success Formula: People + Format + Intentions = Outcomes
28.10.09
Here are the ten reasons you don't get the referrals you want. And guess what? They're all your fault! www.rob-brown.com
28.10.09
Great learning at the Referral institute Conference: what actually needs to happen in a relationship for you to recommend someone?
21.10.09
A good network means little in life if you can't leverage and exploit it to achieve your goals. Ask for help!
09.10.09
Referrals are your reward for your time and your effort that you invest in your relationships

Relationships into profits

Learn now for free:

1. The secrets of great networking.

2. How to get lots more referrals.

3. Ways to get chosen FIRST for what you do.

and much more...

Get your complimentary copy NOW>>

See Rob Live

February
Referral Success 101 Masterclass
February 10, 2010
Join Referral Marketing and Networking Expert Rob Brown in Nottingham for this high level three hour seminar with cutting edge strategies to help you double your by referral, GUARANTEED!
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The Ten Worst Networking Mistakes!
February 18, 2010
See Rob Brown in Nottingham deliver his new presentation: "The Ten Worst Things You Can Say and Do at a Networking Event!" Read more...
East Midlands Networking Forum
February 22, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
March
East Midlands Networking Forum
March 22, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
April
East Midlands Networking Forum
April 26, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
May
East Midlands Networking Forum
May 24, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
June
East Midlands Networking Forum
June 28, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
July
East Midlands Networking Forum
July 26, 2010
Rob Brown chairs an invitation-only gathering of the leading networking figures in the East Midlands. The agenda is sharing best networking practice, growing the networking community and shaping the networking landscape of the region!
View full calendar

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