You want more referrals.
You want more people to talk about you in a positive way.
You want great 'word of mouth'.
You need GREAT STORIES!
They say 'facts tell and stories sell'. If you want to be the topic of conversation when potential introducers and prospects come together in your absence, you need to tell great stories.
All of my work is dedicated towards helping people in business become the number one choice for what they do. If you want more referrals and more lucrative networking, you need to create a reputation around compelling, memorable stories.
Here are the seven critical components of a great word of mouth story for networkers:
- Make them memorable. Whether you make them funny or unusual, they need to have something about them that people will remember.
- Make them real. Made up stories are great for fairy tales. For great word of mouth and more referrals, you need real people with real situations. It adds credibility and believability to your stories.
- Make them relevant. Tell the right stories to the right people. If your audience is wrong, your wonderful story will fall in deaf ears.
- Make them 'pass-on-able'. If people are not inspired or equipped to repeat your stories, you've got little chance of creating word of mouth. Don't overcomplicate them.
- Make them short. No need for a saga! They should be punchy, snappy and brief.
- Make them do something. Good stories should make people think or act.
- Make them work for you. They should feature examples of your brilliance. Evidence for your supremacy. They should illustrate great things you've done for your customers and clients. Problems you solved and pain you relieved.
In my motivational presentations on winning more referral business, I often mention the power of sowing referral seeds.
This is where you prime people IN ADVANCE so they know the following five things:
- That you want MORE BUSINESS!
- That you want it BY REFERRAL!
- That you're GOING TO ASK THEM FOR IT!
- That they're going to GIVE IT TO YOU
- That they're going to FEEL GOOD ABOUT IT!
Referral positioning scripts are words you use to ensure that when you finally ask them for referrals, it's not a shock and they want to help you!
You must sow these referral seeds to position referrals, prime them to open up and get them to share their network with you.
Check out this short video from a guru I follow called Bill Cates, who is the top referral expert in the USA. His favourite 'planting phrase' is "don't keep me a secret!"
Watch how it works...
Now let's see how we can make referral positioning scripts and sowing seeds work for you...
How would you like to get your hands on an incredible resource that will give you 30 separate and powerful scripts to position referrals and start winning business TODAY?
The Referral Scripts Pocket Guide is a business book in 40 minutes! So as well as saving you buckets of time over regular business books, for just £10 ($20) you'll also discover:
- Five reasons why you don't get more referrals (p8)
- How to develop a 'referral mindset' so they come in all the time (p9)
- Ten things you must do to increase your chances of referral success (p12)
- The four biggest reasons why you are scared to ask for referrals (p16)
- Your top ten sources of referrals so you know just who to ask (p24)
- How to have proper and welcomed 'referral conversations' (p32)
- The best power scripts to build 'value' into your conversations (p40)
- Over 100 actual scripts to extract warm leads from people in a lots of situations (p43)
If you want to generate tons more warm leads and fill your 'pipeline' with streams of qualified prospects just by talking to people, then buy this amazing resource NOW and get it immediately in downloadable format!

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- How NOT to Network!
- Great Questions to Ask When Someone Gives You a Referral
- Great Networking Events in the East Midlands
- Ten Reasons You Don't Get Referrals
- Developing a Networking Strategy
- How to Double Your Referral Business GUARANTEED!
- Rob Brown Joins the Referral Institute!
- 10 Things To Know Before You Give Your Elevator Speech
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