Sunday, February 05, 2012
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1 Turning Networking Into Business
These days, business networking has become such a crucial part of the marketing mix that most people are pretty okay at 'working a room.' You see, working the room isn't the problem. It's what you d...
2 Re-Calibrating Your Network
I've done a number of talks on the need to re-calibrate your network. In other words, re-evaluate from time to time the people you investing time in and on. Here's the question I often ask myself, a...
3 3 Ways to Make Networking Fun
Great video from top journalist and Eric Schurenberg that came from my good networking friend Jason Jacobsohn. Love its simplicity and passionate message to make business networking fun! Many peop...
4 What Is the Optimum Size of Your Business Network?
Gone are the days when people needed educating on the benefits of networking and the power of a network. They get it now! If your network is strong, accessible and willing to help you, then you'll ...
5 Two Simple Steps to Successful Networking
There are two simple steps that will help your business development and your networking tremendously. 1. Know What You Sell First you've got to sell yourself. Ask yourself: How do I generate an...
6 How to Get More Recommendations
If I say to you, "please recommend any DVD to me" you will probably take a while to answer, then either...•    recommend your favourite film (which I might, or might not, like) or•&...
7 Four Great Times to Ask for Referrals
After You've Given Them a Lead or Referral. Be constantly thinking about what kind of introductions they want. Ask who would make a good customer, client or introduction for them. When you can p...
8 Why Networks Are Like Trees
There's a story told of a Chinese Emperor many centuries ago who ordered his gardeners to build a lavish paradise garden. It took them three years. When he came to inspect it, the Emperor was not ...
9 Three Key Benefits of a Great Reputation
But whichever way you come by your good name, here are three positive outcomes of a powerful reputation in business.  A good reputation... 1. Helps You Avoid Feast and Famine CyclesMany employed...
10 Converting Networking Leads Into Business
These days, business networking has become such a crucial part of the marketing mix that most people are pretty okay at 'working a room.' You see, working the room isn't the problem. It's what yo...
11 The Power of Words in Networking and Referral Generation
There was some research done by Professor Albert Mehrabian many years ago that is trotted out in many training seminars. Trainers will cite that communication is 7% words, 38% tone and 55% body langua...
12 Becoming a World Class Business Networker
1. Play the Numbers. Nobody becomes an overnight success. Every entrepreneur, every professional, every world-class performer has had set-backs. Knock-backs and disappointments. What connects them...
13 The Difference Between Referrals, Leads, Introductions and Recommendations
Knowing exactly what a referral is should be the logical starting point in any guide on winning more referral business. Otherwise you ask 20 different people what a referral is and get 25 differ...
14 Online Networking to Build Your Reputation
All kinds of people from inside and outside the world of business are creating relationships and spending significant time online. You may already be active in the face to face networking world, but...
15 The Power of Taking Risks in Business
What can you do to develop more courage, resilience and a risk-taking ethos? Three things: See that Failure Is Good. Every setback takes you closer to the leap forward. Every knock-back pushes ...
16 How to Double Your Referral Business!
The great news is that all of this stuff is coachable. As a matter of fact, I'm running my Abundant Referrals Masterclass in Nottingham on May 2. Come along and get three hours of world-class insi...
17 39 of the Worst Networking Mistakes Ever!
Not everybody gets it right first time when it comes to networking. The professional networkers, the master relationship builders and the world class connectors...they've all made mistakes over time. ...
18 Selling Yourself When You Go Networking
LIKEABILITY. This is the science of being liked. And believe it or not, there are things you can do and say to make more people like you more quickly. From smiling, asking good questions and mak...
19 The Only Four Reasons to Network
If you're going to network for PLEASURE, you're motivated by things like connecting, camaraderie, socializing and belonging, Business is hard on your own. It's lonely at the top. It's good to ha...
20 How to Double Your Referral Business!
If you want to grow your business by referral, you can. The great news for you is that referral marketing is coachable. As a matter of fact, I'm running my Abundant Referrals Masterclass in Nottin...
21 Two Simple Steps to Successful Networking
There are two simple steps that will help your business development and your networking tremendously. 1. Know What You Sell First you've got to sell yourself. Ask yourself: How do I generate an...
22 How to Make More Time For Networking
Value Networking. If you don't see the reason why you're doing it, you won't make it a priority. For many people who struggle to make the time to network, their heart is not in networking any...
23 The Power of Scripts in Life and Business
Do you ever think about what to say before you actually say it? For 95% of your life, there's no need to. But what about crucial situations where your words have to count? Your elevator p...
24 The Five Elements of a Winning Networking Strategy (Part 2)
If you want to craft a killer networking strategy that maximises your time input and bring you maximum return on your financial investment, then you've first got to sell YOU to YOURSELF! Ask yours...
25 Rob Brown Speaks at London Business Scene
If you were in London with the other 140 people at the recent Business Scene networking event, then you'll know The Ten Worst Networking Mistakes You Can Make! This was the title of my 20 minute motiv...
26 Getting Your Prospects to ‘Yes'
The story is told of a psychology student in the army who was given kitchen duty. He decided to test the response of different groups of soldiers to apricots. First he took the negative approach:...
27 The Five Elements of a Winning Networking Strategy (Part 1)
When done right, networking can be one of the best low-cost and no-cost forms of marketing there is. Trouble is, few people do it right! Few people give any thought to networking skills and strat...
28 The Power of Scripts in Business
Every pitch you've ever made, every referral you've ever asked for, and every question you've ever asked or answered is an exercise in persuasive communication. Being persuasive means you're using...
29 Stop Networking - Just Drink More Coffee!
Nothing. Zilch. Nada. Rien. Naff all. Nil Point! Felt like I was busy. Felt like there was always something happening. But in cold hard networking ROI, nothing. For most people, the ultimate end...
30 Pro Networkers Follow Up!
Because you said you would - you promised. You keep your word, right? Because if you don't, it's like you never went. You did go, right? Because it will enhance your performance. You want to b...
31 All Networking Is Sales!
We've all been sold to with a bad script. We've all been pitched to by a bad networker. We've all been hit with an unwelcome cold call from someone we don't know, selling us something we don'...
32 Great Reasons To Connect With People After Networking
Keep In Touch Marketing is how you turn business cards into sales! Contacts into contracts. Cards into connections. Here are three great ways to connect and re-connect with people after that in...
33 The Secrets to a Great Elevator Speech
Your elevator speech is one of your most powerful networking tools, providing you get it right. Alas, few people actually do! Your answer to the 'what do you do?' question will be asked in 98% of c...
34 An Easy Way to Get More Referrals
Pretty much everyone in business tells you that they love referrals. When you ask them how they build their business, they say 'referrals'. When you ask them what kind of business they want, they talk...
35 Who Else Wants Abundant Referrals?
There can be no better way to generate abundant streams of high quality prospects than by having other people do it for you! There is no greater way to take yourself out of the prospecting process and...
36 What Leads to Success?
I'm a member of TED, where I watch at least one great video a week to inspire and educate me to raise my game constantly. As an authority on business reputations, I'm always hungry to learn what make...
37 The Different Types of Networkers
Of course, there are more. In a recent brainstorming exercise with some of the leading networking practitioners, thought leaders and influencers in East Midlands, we came up with the following typ...
38 What Makes a Great Word of Mouth Story
  If you want more referrals and more lucrative networking, you need to create a reputation around compelling, memorable stories. Here are the seven critical components of a great word of mouth...
39 What You Are NOT Saying to Plant Referral Seeds
Referral positioning scripts are words you use to ensure that when you finally ask them for referrals, it's not a shock and they want to help you! You must sow these referral seeds to position re...
40 How NOT to Network!
You can meet all kinds of people at networking events and social occasions. Just came across this great comedy clip which illustrates beautifully how some people get it all wrong when they're networki...
41 Great Questions to Ask When Someone Gives You a Referral
You're good. You have a well-thought-out referral marketing plan and you regularly get referrals from a range of special referral partners, right? WRONG. Or at the least, unlikely. Why? Because very...
42 Ten Reasons You Don't Get Referrals
I'm at the Referral Institute UK & Ireland Conference in Bristol. Rubbing shoulders and learning from some of the world's best referral marketing experts. Here's what I learned from the brilliant ...
43 Developing a Networking Strategy
After delivering three seminars this week on Referral Marketing to some terrific people in the East Midlands, one thing is clear: Even great networkers don't have a networking strategy! Let me give ...
44 10 Things To Know Before You Give Your Elevator Speech
There are many different audiences you'll come across when you're networking. Many different people will ask you 'What do you do?' Unless you know something about who has asked you the question, you'...
45 The 10 Keys to Success
Personal marketing is all about working on yourself. It's the EVE ratio - the proportion of time you spend on your education vs your entertainment. I discovered this from iLearning Global - it's a re...
46 Motivate Yourself to a Better Reputation!
Came across this terrific 3min video called Smile and Move. It's a great little motivator to start your day! I also like the messages around contribution, value, consideration, relationships and givi...
47 What Leads to Success?
I'm a member of TED, where I watch at least one great video a week to inspire and educate me to raise my game constantly. As an authority on business reputations, I'm always hungry to learn what make...
48 Build Your Network to Build Your Net Worth
Was proud to speak alongside FW de Clerk yesterday at the 'Network for Networth' Academy for Chief Executives Southern Regional Conference (thanks to brilliant photographer Giles Christopher for the p...
49 How to Build Better Business Relationships
What many people don't realise about building relationships is that you've got to go out there and find them in the first place. New friends, customers and suppliers are not just going to land on your...
50 Recession Opression = Recession Opportunities
Despite what you see, hear and read, people and companies are thriving and growing in the downturn.Dictionaries defines 'opportunity' as a favourable or advantageous circumstance or combination of...

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