If you're anywhere above average at what you do, you should get a lot of your business through referrals and word of mouth marketing. These five strategies will help you get more of what you deserve!

I may not know you personally, but I know this about you...

• You should be getting more referrals than you are.
• You don't ask for referrals as much as you should.
• You're equal to, if not better than your competitors in talent, skills and desire to succeed (because you're on this incredible website!

If you want more referrals, you've got to be more referrable. People are not going to blindly put their faith in you and everything you stand for by introducing you to their nearest and dearest to do business with UNLESS you are a safer bet. In other words, more referrable than you are. To do that you have to do five things:

1. You've got to do something different or better than you're doing now.
2. You've got to do something different to or better than your competitors.
3. You've got to show benefit to the other two stakeholders (your source and the referred person).
4. You've got to leverage your worthy service and added value by asking.
5. You've got to have a plan and execute it.

If you want to be more referrable, you must change your traditional definition of BD (Business Development) to something a little more in keeping with your desire for more high quality referral business:

BD = Better and Different!

From now on, raise your game to be above the pack. That's going to guarantee you get more of those precious referrals!