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18.07.10
Which is going to work best for you in making sales and winning business - a great attitude or a great strategy?
17.07.10
In Pizza Hut with my daughter Georgia and her friends having a 'make your own pizza' party. Great idea - try it with your kids!
16.07.10
Nobody ever built a reputation or got a referral by being vague! Certainty sells. Clarity sells.
16.07.10
BURDEN OF WASTED POTENTIAL: We carry many burdens in life, but the largest burden is living without using our potential. (via @MarkFritz)
12.07.10
In Brighton teaching some committed bankers how to win a lot more business through referrals. How blessed I am with my job!
23.06.10
There are lots of formulas and definitions of trust. Every single one comprises character, reliability and track record.
09.05.10
Listen to Rob Brown talk about trust, being liked and making impact on the Business Hub Radio Show http://bit.ly/ahdrq3
30.04.10
Meeting some great Nottingham people from Twellowhood: http://www.twellow.com/twellowhood/
30.04.10
#rbtip - linkedin, ecademy, facebook, twitter etc are like the offline, realtime networks. They take your time to make work
30.04.10
@richardbeldon Thanks Richard - looks like being a strong collaboration! will get 100 words to you by mid May OOPS MAKE THAT 1000!
30.04.10
@richardbeldon Thanks Richard - looks like being a strong collaboration! will get 100 words to you by mid May
29.04.10
@aspectimaging Thanks for the RT! What do you say when people ask 'what do you do?'
29.04.10
#rbtips Ever wondered where the phrase 'Elevator Speeches' came from? Here you are>> http://ow.ly/1EEIt
29.04.10
RT @pennypower: Brad Burton of 4 Networking 0n Working Lunch today http://bit.ly/bN5QE3
29.04.10
@LesleyEverett: Can Brown's Brand Image survive the fallout from yesterday? No - he's always struggled with the word 'sorry'
29.04.10
#rbtips The worst time to think of the best thing to say is as you say it! Smart networkers prepare good elevator speeches.
28.04.10
@RachelElnaugh Gordon's done a Gerald Ratner - a wonderful reputation-breaking PR gaff!
28.04.10
RT @SociusUK: "Our Similarities bring us to a common ground; Our Differences allow us to be fascinated by each other" Tom Robbins
28.04.10
@RandiBusse great quote. Even better, if you don't know the difference between you and your comp, your customers won't either!
28.04.10
@GrahamParkerPR to make people engage in your elevator speech, be concise, memorable, passionate, different & tell a story!

The Secrets To Setting Strong Goals

The jury is back in! Goals work! There is no doubt now that all of the world’s most successful people set priorities, objectives and deadlines of all kinds, and call them goals.

There are many facets to setting and achieving your goals, and any strong mentoring or development programme will make these a focal point of your activities and conversations. There are seven crucial things to remember if you want your goals to really work for you.

  1. Have A Strong ‘Reason Why’. Many people strive to fulfil other people’s goals. The bank’s goals or your department goals are not your personal goals. What do you really want for yourself? You should be strongly driven from within to achieve your goals. You’re going to be much more motivated to make them real if you own them, you are excited by them and you have a really strong desire to go after them.
  2. Develop A Strong Self Belief. When I work with my clients to help them 'up their game' to create more business opportunities, this is the one area that really holds them back. Many of you will set goals that are too idealistic, and in your heart you know you won’t or can’t achieve them. Consider a scale of 1 to 10, and decide how far along that scale you are in how much you really believe you can do it. 10 would be a definite. 3 or 4 would be a maybe. To ensure you're setting goals you can reach, go to the accompanying article How To Set Achievable Goals.
  3. Satisfy The Audit Police. What does this mean? Simply that when you think you’ve achieved your goal, the Audit Police will come round and ask you for confirmation. If you can’t produce clear evidence and verification that you’ve made it happen, then your goal could be too nebulous and woolly. An example is when you have the words ‘more’ or ‘less’ in your goal. I want to do less driving, lose more weight, be more confident, win more business, spend less money. You get the idea. None of these are measurable.
  4. Impact Down. This simply means focus on two or three key goals rather than getting bogged down with 10 or 12. If you have lots of goals, choose the main ones that, if achieved, would have the biggest impact on the others. Even if you have three goals, you can really only chase after one at at a time. So which one would help you achieve any of the others? For instance, let’s say you want to become a better networker or win more business through referrals. You also want to afford a holiday. You can see that creating more business opportunities will bring you more of a bonus that will in turn bring you the holiday you desire. By setting goals you can action rather than the more ‘when I have the money I’ll buy it’ goals, you can make the most impact downwards.
  5. Have A Strong Implementation Plan. Goals simply remain dreams unless you put plans in place for their realisation. Most goals of substance will need sub-goals, to do lists, smaller tasks and an array of questions and research to make them real. Plan your action and then action your plan!
  6. Set Up Accountability. Consider sharing your goals with key people who will check in with you, encourage you, kick your backside when necessary and give you those pressure and pleasure points to finish the race. These people could be close friends, family or colleagues. They could be the lady in the cafeteria, a neighbour or a relative. They could be a line manager, mentor or role model.
  7. Take Action. Don’t just set it. Go after it. Make it happen. Earn the right to set bigger and better goals by taking the logical step. A lack of sustained action will stop all goals dead in their tracks. If you think that you’ll start tomorrow or next week, the chances are you won’t. Research shows that if you don’t do something to achieve your goal, however small, within 48 hours of setting it, you won’t do anything at all. What can you do today that will take you closer to achieving your goal?

Rob's Quick Tips

 


© Rob Brown 2009. All Rights Reserved. To publish or reprint any Rob Brown article, the following must be included:

Rob Brown is one of the UK's leading authorities on business networking and referrals. He is an inspirational conference speaker and author of over 40 publications, including Amazon best-seller How To Build Your Reputation. Go to www.rob-brown.com for your free 60 page copy of ‘The 13 Commandments of Turning Relationships Into Profits', or get in touch on (44) 115 846 21227 or rob@rob-brown.com for details of his motivational presentations, business winning programmes and relationship-building resources.

© 2009 Rob Brown. All rights reserved. Site by Kent Kreations.

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