Thursday, September 09, 2010
   
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  • "Rob inspires new thoughts and colossal action! Nobody approaches networking and referral marketing with the level of intelligence, structure and rigour that Rob provides!"
    Simon Bozeat, Founder of Bozeat Business Clubs
  • "Rarely have I seen such an energetic, impactful presentation that also gave me the opportunity to exercise the vocal chords and participate fully! Great food for thought, Rob. You motivated me to action - thank you!"

    Elizabeth Cairns, MD, Amitova
  • "I've booked Rob on several occasions to present to my 'Elite Leaders' - large business owners and a tough lot to please! Rob has attained top marks every time, a testament to his expertise on his subject and his relaxed and personable style. If you want someone to enhance your knowledge of relationship marketing, reputations and networking, I unreservedly recommend him!"
    John O'Sullivan, Chairman, Elite UK
  • "Rob's workshop was the most enjoyable and relevant I've ever attended. See Rob in action - it’s an excellent investment of your time!"
    Liz Whitfield, Business Development Lloyds TSB Commercial Finance
  • "Thanks Rob - your presentation was excellent, inspiring and grounded in a practical and realistic way that helps us really appreciate what we need to do to make those 10% enhancements in our lives. Your inclusion of the guitar and songs were, for me, an excellent way to bring home the messages. Thanks again for your input - it made a fantastic difference to the day!"

    Martin Carver, President, Professional Speaking Association, North East Chapter
  • "Rob is superb! With our audience of high calibre and seniority, the depth of content and energy of delivery was extraordinary and the feedback excellent!"
    David Allanson, Head of Large Corporate, Lloyds TSB
  • "A truly outstanding presentation! Your delivery style was extremely professional and your content superb. One of the finest speakers within the Academy community!"
    Joe Adams, Chairman, Academy of Chief Executives
  • "Rob captivated the whole audience with his infectious energy and networking prowess, and we left with really practical actions already positively impacting our business!"
    Peter Sobey, Former Head of Agriculture, Lloyds TSB
  • "Rob, you made a great impact on the team - quote from one feedback form - ABSOLUTELY FANTASTIC!! Your energy was amazing and many people picked up on how effective your style was in getting them to concentrate on the content and not you as the presenter. I thought it was a presentation master class on variation, emphasis, impact, & underlining. Simply superb - I hope we can work with you again."
    Stephen Bailey, Learning Manager, Lloyds TSB Commercial
  • "Rob’s dedication and expertise will do wonders for your reputation, your wallet and your opportunities!"
    Lord Sir Digby Jones, Government Adviser and former Director General of the CBI

What's Your Vision?

You can't see where you're going without vision. And you can't hope to get EXACTLY there without real clarity of vision. Here are some tips and questiosn to help you shape yours!

Vision is to look into the future and to dream and imagine and perceive something great. A famous quote from the Bible is: "Without vision the people perish." In other words we ALL need to have a personal vision for our lives – something 'way out there' that we are constantly working towards.

Vision should get you out of bed in the morning. It brings purpose and meaning into your life. It gives you something to live for. It’s your dream for your future.

So start dreaming! And once you think you know what it is you want to achieve, it’s time to write a vision statement. This is a statement for all to see – something clear and concise that others will understand and help you to work towards. If you own a company, the vision should come from you – and infiltrate the entire organisation.

Once your people understand and buy into your vision they will become passionate about your cause too, so be sure to keep them involved every step of the way.

Here are ten questions you really need to ask yourself when writing down your vision:

1. What sort of customers/clients am I trying to attract?
2. What kind of turnover do what I want to achieve?
3. What exactly do I want to achieve?
4. What do I want my reputation to look like?
5. Where do I expect the company to be in three/five/ten years' time? Is this realistic?
6. Who do I need working for me?
7. What added value will they bring to the business?
8. When am I going to achieve all this by?
9. Do I need to invest in my own business development to see this ideal become reality?
10. How can this plan fail?

"It is awfully important to know what is and what is not your business."
Gertrude Stein

 


Rob's Quick Tips

 

Vision is of the utmost importance; that said, it is only the beginning of the journey. Once you know what you want to achieve you have to put legs on it. This is when you need to come up with a 'mission statement'.

The vision statement defines your goals but the mission statement maps out how you are going to achieve them. The mission statement is therefore your business strategy and I'll be writing about this in my next article entitled 'Your Mission Statement'.

© Rob Brown 2009. All Rights Reserved. To publish or reprint any Rob Brown article, the following must be included:

Rob Brown is one of the UK's leading authorities on business networking and referrals. He is an inspirational conference speaker and author of over 40 publications, including Amazon best-seller How To Build Your Reputation. Go to www.rob-brown.com for your free 60 page copy of ‘The 13 Commandments of Turning Relationships Into Profits', or get in touch on (44) 115 846 21227 or rob@rob-brown.com for details of his motivational presentations, business winning programmes and relationship-building resources.

© 2009 Rob Brown. All rights reserved. Site by Kent Kreations.