I'm a member of TED, where I watch at least one great video a week to inspire and educate me to raise my game constantly.

As an authority on business reputations, I'm always hungry to learn what makes some people successful (and usually well-reputed) and others fail. This video by Richard St John lasts 3 mins and 30 secs. It shows that many of the things that lead to success also lead to a great reputation. Watch it now.

If you're going to make an impact, leave a legacy, create a disruption, become a leader worth following or be so irresistible that people always come to you when they need what you do, you need to watch this!

Now what are you doing that will lead to success, whatever success looks like for you?

When you achieve success, people take notice. You begin to impact lives. Success is rarely an isolated event. And your reputation acquires an aura, a compelling attraction that makes you irresistible. When you're successful, you increase the likelihood that:

1. You'll create more wealth.
2. You'll attract more opportunities.
3. You'll get more interesting work.
4. You'll make more interesting connections.
5. You'll have more choices.
6. You'll be more influential.

All of these are the pay-offs for a reputation as the number one choice and trusted voice for what you do. Now isn't that interesting?

Strive for success, and it's likely your reputation will take care of itself. If you want to attend my forthcoming Masterclass on Building a Great Reputation, click here>>

There are many ways you can classify the different types of networkers. There are many ways to distinguish the various networking animals.

1. Their reason for going (business hunters, profile raisers)
2. Their skill level (novices, intermediates, professionals)
3. Their frequency of networking (ad hoc, regular, junkees)
4. Type of event (calorie counters, winos, speed networkers)

Read more: The Different Types of Networkers

You want more referrals.

You want more people to talk about you in a positive way. You want great 'word of mouth'. You need GREAT STORIES!

They say 'facts tell and stories sell'. If you want to be the topic of conversation when potential introducers and prospects come together in your absence, you need to tell great stories.

All of my work is dedicated towards helping people in business become the number one choice for what they do. A big part of that is your story!

Read more: What Makes a Great Word of Mouth Story

In my motivational presentations on winning more referral business, I often mention the power of sowing referral seeds.

This is where you prime people IN ADVANCE so they know the following five things:

1. That you want MORE BUSINESS!
2. That you want it BY REFERRAL!
3. That you're GOING TO ASK THEM FOR IT!
4. That they're going to GIVE IT TO YOU
   
5. That they're going to FEEL GOOD ABOUT IT!
   

Read more: What You Are NOT Saying to Plant Referral Seeds