If you're going to sell yourself, you must be online!

Maybe you did or maybe you didn't go to the incredible Online Marketing Show at London's Olympia this week. I didn't but I know someone who did!

Sarah Turner is a copywriting expert and website optimisation specialist. Having interviewed Sarah before, she's an ideal 'correspondent' to report back on all of the trends, insights and practical tips to make the most of online marketing and social media.

Listen to these two 9 min audio interviews and discover:

1. How to use onine PR with offline PR to raise your profile and market your business!
2. The best kinds of content to put up on your website to engage your target market!
3. Why you should write for your target market and not for the search engines!
4. Why giving your customers too much choice can be a bad thing!
5. Why your blog is the best way to drive your social media strategy!
6. A four part plan to develop your social media strategy!

Download Part 1 to your desktop, iphone or mp3 player here>>

Download Part 2 to your desktop, iphone or mp3 player here>>