If you're in business,  your reputation is not about how many followers you have. Your popularity is simply that - your popularity.

What counts is your leads.

Unless you have all the money you need, you'll need to generate some income at some point. Of course, if you're online for fun, there's no question that you need to create wealth.

But if you're in business, you need a return on your investment of time and effort in your blog, your tweets and your contributions.

It's all very well being popular. But you're in this business to make money, not spend money.

You're in this business to make a living as well as a difference.

How are YOU making your precous time count?