We're well into my experiment 'Zero to Hero' - building a reputation and a profile online using social media and online networking. Part of the promise was doing a series of interviews with experts, gurus and top practitioners who are making their mark in this world.

First up we have Robert Umpleby, who I've had the privilege of being coached by in the past. A very savvy marketing coach, particularly with the internet, Robert has really embraced social networking since the start of this year. As of today he has 10,790 followers on Twitter, which makes him one of the most prolific in the UK. Whatever you think of Twitter, this guys knows how it works and what it takes to not only build a following but to make it work for your business.

In this 11 minute interview I ask him about the landscape of social media, how it's changing business and in particular what Twitter can do for you and your business.

Alternatively, download Social Media Interview with Robert Umpleby>>