We're well into my experiment 'Zero to Hero' - building a reputation and a profile online using social media and online networking. Part of the promise was doing a series of interviews with experts, gurus and top practitioners who are making their mark in this world.

After Day 17 with Robert Umpleby, next up is Kirsty Farrelly. An awesome online marketing strategist, Kirsty is naturally structured in her approach to working in the social media space. With a retail background in Waterstone's Bookstores, she has some very interesting thoughts on the biggest mistakes people make in selling themselves with sites like Twitter.

In this 15 minute interview I ask her about the different strategies with social media, how it's changing business and in particular what Twitter can do for you and your business.

Alternatively,  download Social Media Interview with Kirsty Farelly>>