We're well into my experiment 'Zero to Hero' - building a reputation and a profile online using social media and online networking. Part of the promise was doing a series of interviews with experts, gurus and top practitioners who are making their mark in this world.

In the third of our social media interviews, we talk with the incomparable Rod Sloane. Outspoken and usually right, Rod has a corporate marketing heritage with a small business mentality, which brings core messages home about how to succeed in business today.

In this 15 minute interview, you'll learn about how to differentiate yourself online and how to make the right kind of contributions to a range of social media. It's very entertaining!

Alternatively,  download Social Media Interview with Rod Sloane>>