We're well into my experiment 'Zero to Hero' - building a reputation and a profile online using social media and online networking. Part of the promise was doing a series of interviews with experts, gurus and top practitioners who are making their mark in this world.

Have a listen to this next interview as we talk with the warm, funny and incredibly business savvy Ian McKendrick. Ian is a Social Networking Evangelist and spends his time making complex things like social media strategy, blogging and twittering accessible to anyone who wants more engagement, a better profile and more committed followers!

In this 9 minute interview, you'll learn about how to really engage people with your message and how to use a 'honey pot' to attract more clients and more business!

Alternatively,  download Social Media Interview with Ian McKendrick>>