How NOT to Network!
You can meet all kinds of people at networking events and social occasions. Just came across this great comedy clip which illustrates beautifully how some people get it all wrong when they're networking.
The good news is, you reap what you sow! Have a look at this 2 min clip and you'll see what I mean!
Three quick tips to help you avoid messing up the complex brain surgery that is networking!
- Make 'what do you do?' your second or third question rather than your opening. It pigeon-holes or categorizes people too quickly and can close down rather than open opportunities. It's better to ask some general small talk questions before requesting their elevator pitch.
- Remember it's not what they do, it's who they know. Just because someone isn't your target market, doesn't mean they don't know your target market. By exploring what other events they go to, where their network is strong, what kind of clients they deal with and who they have around them, you begin to see them as a door that's opening rather than one that is closing.
- Use job titles only if you want to soothe your ego. People are actually more interested in what you do than who you are. It might sound grand being a consultant, lawyer or accountant, but it's the difference you make that counts.