There are few who have not been touched by the credit crunch. Even those who have been sensible are being hit. With businesses falling, livelihoods crumbling and careers disintegrating, it's easy to throw in the towel and resign yourself to fate. However, there are critical moments of truth that can shape your reputation for the rest of your life. Here's a video of somebody who pushed through a cauldron of a situation to make a name that would be revered for the rest of his life...
When the 9-11 disaster struck, the then Mayor of New York was Rudolph Guliano. He made a formidable reputation for himself by galvanising a whole city in the aftermath. Whatever he does after that, and whatever you think of him personally, he will always be remembered and judged on his performance at that critical time.

In this troubled times, you can count yourself in or count yourself out. Michael Pink puts it well:

"Failure is the price we pay on the way to success. If businesses fail nine out of ten times, start ten businesses. One of them will succeed!"

Your reputation is what people say about you when you're not there. It's the impression you leave, the things you make happen and the way you show up in critical moments. Are you in or out?