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18.07.10
Which is going to work best for you in making sales and winning business - a great attitude or a great strategy?
17.07.10
In Pizza Hut with my daughter Georgia and her friends having a 'make your own pizza' party. Great idea - try it with your kids!
16.07.10
Nobody ever built a reputation or got a referral by being vague! Certainty sells. Clarity sells.
16.07.10
BURDEN OF WASTED POTENTIAL: We carry many burdens in life, but the largest burden is living without using our potential. (via @MarkFritz)
12.07.10
In Brighton teaching some committed bankers how to win a lot more business through referrals. How blessed I am with my job!
23.06.10
There are lots of formulas and definitions of trust. Every single one comprises character, reliability and track record.
09.05.10
Listen to Rob Brown talk about trust, being liked and making impact on the Business Hub Radio Show http://bit.ly/ahdrq3
30.04.10
Meeting some great Nottingham people from Twellowhood: http://www.twellow.com/twellowhood/
30.04.10
#rbtip - linkedin, ecademy, facebook, twitter etc are like the offline, realtime networks. They take your time to make work
30.04.10
@richardbeldon Thanks Richard - looks like being a strong collaboration! will get 100 words to you by mid May OOPS MAKE THAT 1000!
30.04.10
@richardbeldon Thanks Richard - looks like being a strong collaboration! will get 100 words to you by mid May
29.04.10
@aspectimaging Thanks for the RT! What do you say when people ask 'what do you do?'
29.04.10
#rbtips Ever wondered where the phrase 'Elevator Speeches' came from? Here you are>> http://ow.ly/1EEIt
29.04.10
RT @pennypower: Brad Burton of 4 Networking 0n Working Lunch today http://bit.ly/bN5QE3
29.04.10
@LesleyEverett: Can Brown's Brand Image survive the fallout from yesterday? No - he's always struggled with the word 'sorry'
29.04.10
#rbtips The worst time to think of the best thing to say is as you say it! Smart networkers prepare good elevator speeches.
28.04.10
@RachelElnaugh Gordon's done a Gerald Ratner - a wonderful reputation-breaking PR gaff!
28.04.10
RT @SociusUK: "Our Similarities bring us to a common ground; Our Differences allow us to be fascinated by each other" Tom Robbins
28.04.10
@RandiBusse great quote. Even better, if you don't know the difference between you and your comp, your customers won't either!
28.04.10
@GrahamParkerPR to make people engage in your elevator speech, be concise, memorable, passionate, different & tell a story!

Want to know how you can make the difference between being ordinary and being extraordinary with your customers and clients? When Clive Woodward coached England to win the Rugby World Cup in 2003, he stressed the importance of getting his team to 'think first class before they could act first class.' He introduced Critical Non-Essentials (CNEs) to describe those things critical to performing well but not essential to rugby. These things ended up making a huge difference to outcomes. Originally termed by an Australian dentist called Paddi Lund, CNEs have made their way into some business circles as tools to differentiate what you are doing and turn customers into raving fans.

This 13-page Special Report gives you close to 50 powerful tools, tactics and ideas you can bring into your business and your relationships that have nothing to do with your job. In other words, nothing to do with banking, accounting, legal work, coaching, speaking, manufacturing or whatever it is that brings in the money. These ideas are critical to great customer relationships and vital to creating evangelists, but nothing to do with your core offering. If you want to delight the people you do business with, you MUST read this!

Contents:

  • Understanding the Critical Non-Essentials (CNEs)
  • Practical Examples of Success Through CNEs
  • The Top 12 TRIP System® Strategies for Introducing CNEs to Your Business:

1. Communication
2. Meet Somewhere Different
3. Say ‘Thank You’
4. Keep in Touch
5. Mark the Occasion
6. Think of Their Staff
7. Start Connecting
8. Share Knowledge
9. Be Spontaneous
10. Think Community
11. There’s No Place Like Home

12. Send an Invitation

13. Further Resources


Price: £17.00
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