Rob's Blog

I've been so busy on my social media marketing that I haven't had time to blog about it! Makes me think that if you're talking about what you're doing more than you're actually doing it, you've either got money and time to burn, or you're stupid!

What I am enjoying is learning and sharing at the same time. That's why I'm continuing my interviews with experts, gurus and top practitioners who are making their mark in the world of social media. When you learn this stuff and apply it, you sell yourself and your messages in the most impactful, irresistible way!

Have a listen to this next interview as we talk with Ian Hendry, MD of WeCanDo.BIZ. This is a phenomenal website aimed at small businesses in the UK. It uses social networking methods to help you collect and use referrals from customers to win new customers.

Ian is a powerful networker, a top entrepreneur and incredibly insightful on what it takes to market yourself and your messages online.

In these two 9 minute interviews, you'll discover how to properly distinguish yourself using social media and leverage the great contacts you make online!

Part 1

Part 2

Alternatively, download direct to your desktop or mp3 player/ipod:

Social Media Interview with Ian Hendry part 1>>

Social Media Interview with Ian Hendry part 2>>

If you're going to sell yourself, you must be online!

Maybe you did or maybe you didn't go to the incredible Online Marketing Show at London's Olympia this week. I didn't but I know someone who did!

Sarah Turner is a copywriting expert and website optimisation specialist. Having interviewed Sarah before, she's an ideal 'correspondent' to report back on all of the trends, insights and practical tips to make the most of online marketing and social media.

Listen to these two 9 min audio interviews and discover:

1. How to use onine PR with offline PR to raise your profile and market your business!
2. The best kinds of content to put up on your website to engage your target market!
3. Why you should write for your target market and not for the search engines!
4. Why giving your customers too much choice can be a bad thing!
5. Why your blog is the best way to drive your social media strategy!
6. A four part plan to develop your social media strategy!

Download Part 1 to your desktop, iphone or mp3 player here>>

Download Part 2 to your desktop, iphone or mp3 player here>>

We're well into my experiment 'Zero to Hero' - building a reputation and a profile online using social media and online networking. Part of the promise was doing a series of interviews with experts, gurus and top practitioners who are making their mark in this world.

Have a listen to this next interview as we talk with the warm, funny and incredibly business savvy Ian McKendrick. Ian is a Social Networking Evangelist and spends his time making complex things like social media strategy, blogging and twittering accessible to anyone who wants more engagement, a better profile and more committed followers!

In this 9 minute interview, you'll learn about how to really engage people with your message and how to use a 'honey pot' to attract more clients and more business!

Alternatively,  download Social Media Interview with Ian McKendrick>>