If you've ever wondered what can not only keep your current customers and clients, but attract new ones and generate repeat business, this Guide is for you. The answer to all three of these problems is great service!

Despite all the hype about great customer service, the truth is that customers are finding that it is an increasingly rare commodity. So if you can improve your customer care, you will stand out from the competition, and grow the business of your dreams!

If you've ever wondered what can not only keep your current customers and clients, but attract new ones and generate repeat business, this Guide is for you. The answer to all three of these problems is great service!
Despite all the hype about great customer service, the truth is that customers are finding that it is an increasingly rare commodity.

If you’re looking for a competitive edge over your rivals, focus on the rare commodity of good customer service!

Everyone claims to put the customer first these days, but few actually seem to do it. As the competition has increased, and the pressure to compete on price has increased, ways to become more ‘efficient’ and cut costs have been pursued - at the expense of customer service.

Here's what will happen if you use the nearly 130 tactics in this Guide to create a customer service culture in your business:

• Customers will begin to come to you, instead of you having to find them
• Your existing customers will come back to you for more, instead of going elsewhere
• Even if you increase your prices, your customers will stick with you

If any of these benefits are attractive to you, then this Guide is a ‘must have’ for you!

Contents:

Introduction

• The 4 Greatest Myths of Customer Service
• Understanding the Customer
• The Most Important Tip Ever on Customer Service
• Creating a Customer Service Culture
• Face-to-Face with Customers
• Top 20 Rob Brown® Techniques for Building Long-Lasting Customer Relationships
• Top 12 Rob Brown® Tips for Encouraging Customer Feedback
• Top 12 Rob Brown® Tactics for Handling Complaints
• Top 10 Rob Brown® Scripts for Customer Delight
• Top 20 Rob Brown® Tips for Generating Repeat Business
• Great Communication with Customers
• What’s Going to Make It All Happen