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  • "Thanks Rob - your presentation was excellent, inspiring and grounded in a practical and realistic way that helps us really appreciate what we need to do to make those 10% enhancements in our lives. Your inclusion of the guitar and songs were, for me, an excellent way to bring home the messages. Thanks again for your input - it made a fantastic difference to the day!"

    Martin Carver, President, Professional Speaking Association, North East Chapter
  • "Rob captivated the whole audience with his infectious energy and networking prowess, and we left with really practical actions already positively impacting our business!"
    Peter Sobey, Former Head of Agriculture, Lloyds TSB
  • "Rob is superb! With our audience of high calibre and seniority, the depth of content and energy of delivery was extraordinary and the feedback excellent!"
    David Allanson, Head of Large Corporate, Lloyds TSB
  • "Rob is an exceptional speaker - he did a tremendous job hosting our prestigious annual 'Road to Success' dinner, with over 200 black tie guests!"
    Isabell Majewsky, Founder, Connect Midlands
  • "Thank you for an incredible event, Rob! You're a master rapport builder! You gave us a highly entertaining and powerful performance, filled with timeless nuggets of wisdom which left the audience highly inspired and shouting for more!"
    Steve Oxlade, Leader, The London Yes Group
  • "Half a day with Rob gave us great new ideas and tips which we were put into practice immediately. Very worthwhile, significantly impacting our business development!"
    Norman Kimber, Area Retail Director, HSBC
  • "Having been through Rob's coaching program, I've experienced the huge commitment of insight, resources and energy he brings to his clients. It's made a big difference to my focus, my momentum and my results!"
    Fiona Coffey, www.fionacoffey.com
  • "You are a most inspirational and brilliant speaker - thank you for moving me to take action on my reputation and win the kind of business I deserve!"
    Yvonne Arzt www.artzdesign.co.uk
  • "Rob's workshop was the most enjoyable and relevant I've ever attended. See Rob in action - it’s an excellent investment of your time!"
    Liz Whitfield, Business Development Lloyds TSB Commercial Finance
  • "Rob's expertise is one of the most critical areas for my team’s development. Highly relevant in every sense. Completely committed to success, Rob is a terrific partner!"
    Tim Clarke, Former Regional Commercial Director, Royal Bank of Scotland
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The Critical Non-Essentials
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The Critical Non-Essentials


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Want to know how you can make the difference between being ordinary and being extraordinary with your customers and clients? When Clive Woodward coached England to win the Rugby World Cup in 2003, he stressed the importance of getting his team to 'think first class before they could act first class.' He introduced Critical Non-Essentials (CNEs) to describe those things critical to performing well but not essential to rugby. These things ended up making a huge difference to outcomes. Originally termed by an Australian dentist called Paddi Lund, CNEs have made their way into some business circles as tools to differentiate what you are doing and turn customers into raving fans.

This 13-page Special Report gives you close to 50 powerful tools, tactics and ideas you can bring into your business and your relationships that have nothing to do with your job. In other words, nothing to do with banking, accounting, legal work, coaching, speaking, manufacturing or whatever it is that brings in the money. These ideas are critical to great customer relationships and vital to creating evangelists, but nothing to do with your core offering. If you want to delight the people you do business with, you MUST read this!

Contents:

  • Understanding the Critical Non-Essentials (CNEs)
  • Practical Examples of Success Through CNEs
  • The Top 12 TRIP System® Strategies for Introducing CNEs to Your Business:

1. Communication
2. Meet Somewhere Different
3. Say ‘Thank You’
4. Keep in Touch
5. Mark the Occasion
6. Think of Their Staff
7. Start Connecting
8. Share Knowledge
9. Be Spontaneous
10. Think Community
11. There’s No Place Like Home

12. Send an Invitation

13. Further Resources






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