This is an ideal companion to the best-selling Reputation Book, although can be used with or without it. If you want to skip the theory and just get on with doing it, this is the book for you!

You get a clear guide to your options for creating your Personal Reputation Plan, and all you need to know to be able to put the theory of reputation-building into practice. There’s a more extensive range of exercises than in the book, including worksheets, question banks, evaluation tools, supplementary information, action points and suggestions.

As you work your way through this 142-page A4 Manual, you’ll discover how you are going to build your reputation, and you’ll soon find yourself becoming the ‘go to’ professional for what you do!

 

Your Personal Reputation is now a critical business issue and managing this intangible asset is vital for today’s forward-looking individuals and companies. This Manual takes personal branding to the next level and shows you that becoming the biggest and best name in your business is not accidental. It is achieved by doing certain things, and by doing certain things in a certain way.

Packed full of exercises, frameworks, templates and strategies, it gives you the blueprint for fame and 'go to' status. If you want more business, more referrals, more connections, more opportunities, more wealth and more influence, this is the ultimate resource for you!

Whether you are working for someone else in an employed position or you are building your own empire as a sole trader or entrepreneur, you’ll find in this workbook all the tools you need to build your reputation.

Using a selection of techniques to suit the person you are, and the skills and strengths you’ve already got, this workbook expands on the ‘How to Build Your Reputation’ book to enable you to implement the book’s instructions and advice.
Introduction

Section 1: Understanding Your Reputation
1. Reputation Quiz
2. Reputation Starts from the Inside
3. The Johari Window

Section 2: Designing Your Reputation
1. Laying the Foundation
2. The Reality Gap Exercise
3. The Elimination Exercise
4. The Ideal Exercise
5. The SWOT Analysis
6. The Core Values Exercise:
Defining Core Values - Some Examples
Identifying Your Core Values
Verifying Your Core Values
Defining What Your Core Values Mean to You
Application of Your Core Values
7. The Observation Exercise
8. The Courageous Questions Exercise
9. The Survey Exercise
10. The Aptitude Test
11. Other Approaches
12. How to Niche
13. Enhancing Your Reputation Through Multiple Niches
14. What to Do if You Don’t Have a Niche
15. Defining Your Reputation
16. Your Competitors and Your UVP
17. What are Your Reputation Goals?

Section 3: Building Your Reputation
1. Creating Your Personal Reputation Plan
2. The Two Unspoken Reputation Strategies: Building Credibility and Trust
3. The Role of Influence in Reputation
4. 70 of the Best Tools, Tips and Tactics to Build Your Reputation:
Toolbox 1: Changing Who You Are
Toolbox 2: Changing What You Do - For Anyone
Toolbox 3: Changing What You Do - For ‘Solopreneurs’

Section 4: Defending Your Reputation
1. What Damages Your Reputation
2. How to Defend Your Reputation
3. Educating and Evolving Your Reputation
4. Corporate Reputations
5. Using Your Personal Brand to Build Your Reputation
6. Exploiting Your Reputation
7. The Rules of Reputation Building and Keeping
8. Leaving Your Legacy 

 

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Price: £47.00