Your Personal Reputation is now a critical business issue and managing this intangible asset is vital for today’s forward-looking individuals and companies. This book takes personal branding to the next level and shows you that becoming the biggest and best name in your business is not accidental. It is achieved by doing certain things, and by doing certain things in a certain way.

Packed full of examples, stories, tips and strategies, it gives you the blueprint for fame and 'go to' status. If you want more business, more referrals, more connections, more opportunities, more wealth and more influence, this is the ultimate resource for you!

The answer lies in your personal reputation. To be the ‘go to’ professional for what you do, you must create, build and sustain the best possible name for yourself. It’s your most powerful weapon in a cluttered marketplace.

Whether you’re employed or self-employed, there are rules for building your personal reputation. With this book, you have all the reputation secrets you need to win more business, create more opportunities and attract the wealth, fame and success you deserve!

With a foreword by Sir Digby Jones, former Director General of the CBI, this unique 312 page book gives you:

Everything you need to know about what a reputation is and what it can do for you.

Practical exercises on how to define and design your personal reputation.

Over 70 different tools, tips and tactics for building your reputation.

The 17 unbreakable laws of building and keeping your good name.

• What exactly is a reputation?
• Who needs a strong reputation?
• Why YOU need a strong reputation
• The Ten Universal Laws of 21st Century Business
• What a good reputation will do for you
• Why your reputation is your most valuable asset
• The difference between character, personal brand and reputation
• Reputation starts from the inside

• Laying the foundation
• The power of niche positioning to develop your reputation
• How to niche
• Enhancing your reputation through multiple niches
• What to do if you don’t have a niche
• Defining your reputation
• The role of your competitors in building your reputation
• What are your reputation goals?

• Creating your Personal Reputation Plan
• The 10 strategies for building your reputation
• The two unspoken reputation strategies: building credibility and trust
• The role of influence in reputation
• 70 of the best tools, tips and tactics to build your reputation

• What damages your reputation
• How to defend your reputation
• Evaluating and evolving your reputation
• Corporate reputations
• Reputation through branding
• The rules of reputation building and keeping
• Your legacy