For sales people, business developers, upwardly mobile career professionals and anyone that needs to stand out in a crowd. In today's competitive world, people can choose not to use you. You've got to narrow their options to become the stand out leader in your market, your niche and your company. Through research, stories, examples and case-studies, you'll discover:

• Exactly what reputation is and how it relates to your character and your personal brand.
• How to devise a personal reputation plan that plays to your gifts, your skills, your knowledge and your strengths.
• How to build an irresistible reputation so that people choose you, follow you, obey you, revere you and buy you.
• How to defend your good name when attacked and undermined.

For anyone who wants to raise their profile, increase their influence or bring in more business. Networking is simply 'personal marketing'. It's who you connect with and how you make the most of those connections. Problem is, few people do it really well, and as a result, few really get anything from networking. Not anymore! With anecdotes, examples and research, you'll discover how to:

• Devise your networking strategy that plays to your strengths and your personality type.
• See the relevance of both online and real-time networking in today's fast-paced, overloaded world.
  
• Work a room with confidence and impact, especially when it comes to introductions and disengaging.
  
• Making your conversations count and follow up properly for maximum ROI.

Trust matters. Trust is THE unspoken factor in successful leadership, branding and sales. Incredible things happen when people trust you. Without it, people won't buy you, recommend you or follow you. The good news is that trust is coachable! With evidence and stories, you'll discover:

• The formula for trust and the behaviours that make it work.
• Why trust can give you a competitive advantage in today's low-trust world.
• Practical tools and tips to infuse your organisation and your reputation with high trust.
• How to lead, engage and influence more emphatically for bottom line benefits.

Let's rip apart a few conventional HR myths! You are not as strong as your weakest link. Your competitive advantage will not come from shoring up your weaknesses. And you cannot do anything if you just try hard enough. With evidence and challenging questions, you'll discover:

• The differences between skill, talent and strengths, and a formula that combines them all for peak performance.
• What factors affect peak performance and how you can control them to your advantage!
• How you can take a stand to do more of what you do best every day!
• Why working on your weaknesses is not as effective as working on your strengths!

An authentic, compelling reputation is a formidable business tool for anyone who wants to lead in today's low trust world. Challenging times call for challenging strategies! While tough times come and go, tough people remain, and a strong, trusted reputation is your greatest asset as a leader. Prepare to be challenged with and discover answers to these questions:

• Do you care what your people think about you? Should you really lead by example?
• What are people saying when they come into contact with you and your name? Does it matter?
  
• How can you build a world-class personal reputation around your strengths, values and vision that really compels people to follow?
• How can today's leader make a mark in a low-trust culture of short-termism and selfish motives?

You're good at what you do and you say you get a lot of business via referrals, recommendations and introductions. But you don't have a proper strategy and you don't know how and when these warm leads are going to land.  With tips, scripts and strategies, you'll discover:

• How to win more warm referrals and introductions from those who already value you the most - your clients, colleagues and professional contacts.
  
• How to identify your top referral sources.
• Positioning strategies so the right people know exactly what you're looking for.
• The ten reasons you don't get the referrals you want, and what to do about it!