Welcome to Rob Brown Council!

"My thoughts are free to go anywhere, but it's surprising how often they head in your direction." (Author Unknown)

You know how it is. You go to networking events, you come back with a pocketful of business cards, and ........nothing! If you're like I was in my early selling days, you'll put the cards on your desk, turn to your computer and say 'Right, where was I?' And you'll forget all about them.

But now let's fast forward to that point where you've diligently followed up, perhaps had a coffee with them and a chat about doing some work together. And then... nothing! Not again!! But the trick now is a phrase I coined a few years ago - KIT Marketing.

Keep In Touch Marketing is how you turn business cards into sales! Contacts into contracts. Cards into connections.

Here are three great ways to connect and re-connect with people after that initial conversation. After all, you want to be their number one choice when they need what you do. You want to be front of mind. You want to be the spare wheel when the wheel falls of their wagon or gets a puncture. You want to be first off the substitute's bench when their game plan changes.

1. Connect Them to People. It doesn't necessarily have to be a referral, but think about who it would be good for them to meet. I often send emails out with the subject: A Personal Introduction from Rob Brown... and then proceed to give a quick bio on a couple of people with a reason why they should talk. It's a nice way to connect with someone.
2. 1 Min Lifters. I once saw two guys at an airport - the flight was delayed an hour. One guy read the paper for an hour. The other made 20 phone calls. Everything else being equal, who do you suppose was the most connected? The phone is a great tool for keeping in touch. Here's a tip. Phone when you know you'll get their voicemail! You only need to leave a quick message saying 'You just popped into my head and was wondering how you're doing...' They don't need to call back, but they know you're thinking of them and you're on their radar!
3. Send Them Stuff. Examples include cool websites, links, newsletters, articles, event invitations, magazines, books, literature...the list is endless! 'Saw this and thought of you...' I sometimes send literature of their competitors that I've seen at tradeshows with a note saying, 'It's good to know what your competition are up to!'

Keeping in touch is a mark of a great relationship builder and a great networker. So what are you doing to stay memorable, stay connected and stay in touch?

If you want a brilliant resource with loads of ideas and suggestions around how to pick up that phone after a networking event and get things moving, check out this Special Report: Turning Business Cards Into Sales.

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