Every so often you need to overhaul your personal brand. From the Amazon best-selling book How to Build Your Reputation, you'll see that your personal brand is simply all the messages, cues and signals you give people. Every time they come across you or your name, though all those personal branding messages, they think, do, feel or say particular things. This is called reputation. Want to know when you should overhaul your personal brand?

Your personal brand seriously affects yoru personal reputation. If you're not sure of the difference, think of it this way. Your personal brand is the combination of messages you give to the outside world. The way you walk, talk, dress and look. Your car, your card and yoru website. Your personal reputation is how people react to and percieve those messages. And you need to keep refining and overhauling it!

I once heard a really powerful phrase:

'What got you here won't get you there.'

Put simply, it means your current skills, your current reputation, your current client base, your current network and your current attitude is good enough to get you where you are. You need to be constantly looking for ways and times to step up with your personal reputation building. Here are three times to consider overhauling your personal reputation:

1. When times are good. Be ready to catch the next wave. Good times can make you complacent. And remember that if it's going well for you, your competition are watching you closely. That's why this is a perfect time to kick on.
2. When times are bad. If it ain't working, fix it. During a downturn such as we're having right now, it's a great time to re-evaluate your personal brand and re-design your personal reputation plan.
3. When your competiton say you're doing great! Ever thought they don't want you to change? They're quite happy you doing what you're doing. Meanwhile they're stealing market share and building their personal reputations to overtake you. Be wary and lead the field!

For more insight into building your personal brand and reputation, you need this Amazon best-selling book!