"The worst time to think of the best thing to say is as you're saying it!"

Everyone is in communication. Every interview you've ever had, every essay you've ever written, every argument you've ever tried to win is a lesson in communication.

And if you want to get what you want, communicate powerfully and make the difference you want to make, you need to be more persuasive. And I'm going to show you how powerful scripts can be for helping you do just that. Read on now >>>

Every pitch you've ever made, every referral you've ever asked for, and every question you've ever asked or answered is an exercise in persuasive communication. Being persuasive means you're using words, questions and emotions to bring someone round to your way of thinking. Here's a formula I came up with a few years ago to highlight the power of words:

Q=C=R=O=B

Great QUESTIONS lead to great CONVERSATIONS, which lead to great RELATIONSHIPS, which lead to great OPPORTUNITIES, which lead to great BUSINESS.

Great relationships are the pivotal point in this whole model. Your resources are in your relationships. Yet few people see the relevance of the questions and words you say in bringing people to that point through great conversations.

I want to talk to you about the power of scripts to help you craft better questions, give better answers and be more persuasive with your communication. Yes, that dreaded word - scripts! But scripts are probably the most powerful tool in your business development arsenal.

The problem is that you've been on the end of some poor scripts in your time, and you've probably got a negative view of them. Such views are misplaced, as you will soon see. Here are the most frequent objections to scripts, and why they are unfounded:

THE EIGHT MOST COMMON MISCONCEPTIONS ABOUT SCRIPTS

1. They Sound False. Yes they do, if you use words that you would never say, and you deliver them with a clear lack of feeling and insincerity.
2. They Take Away Your Individuality. They do if you become obsessed by them. But you always have the power to deliver your scripts in your way with your style at your moment. That's very individual!
3. They Are Not Spontaneous. Why should they be? You plan meetings, phone calls, agendas and presentations. Why not plan what you say? Great planning gives a great performance.
4. They Are Impersonal. They are if your scripts come to dominate you and your dialogue. They should be used sparingly. The right words at the right time can be very powerful. Make them yours and imprint your style on them. They can be as personal as you want!
5. They Are Inflexible. If you start relying on them, if you get addicted to them, if you allow them to distract you from your primary purpose (which is developing good relationships) then they definitely will be inflexible. If you put them in where they don't need to be, then you'll be ‘hamstrung' by them.
6. They Stop You From Listening. They will if you are under-rehearsed and under-prepared. If you have to think about what you should be saying, then you've not got a script. You've got a blockage! That will distract you and affect your ability to listen. And that's your fault.
7. They Throw You Off. They will if you don't believe in them, feel you are using them under pressure and feel forced to say certain things. They will if you're not prepared and you're not rehearsed. Again, that's your fault!
8. They Are Boring. If you feel that making more money, creating more opportunities, building better relationships, listening more intently and saying the right thing at the right time is boring, go back to what you were doing!

Now that you've seen how those disadvantages don't hold up, let's look at the positives about scripting...

THE FIVE REAL UPSIDES OF SCRIPTING

1. You Sound Certain. There are few things more convincing than somebody who really knows what they are talking about, who speaks with passion and who really believes what they're saying. Scripts help you be that somebody.
2. You Can Test What Works And What Doesn't. Imagine changing what you say each time you speak in identical situations. How can you ever be clear on what phrases are opening doors for you and which are closing doors? By planning your key questions and phrases, you can try the same thing five or ten times and check results. The only real variable is those words, so you can make changes accordingly.
3. You Can Cover All Your Important Points. How often do you think of something you really wanted to say AFTER the moment has gone? Everyone does it. Yet if there are vital things you need to be saying and covering, doesn't it make sense to prepare for them?
4. You Can Listen Better. When you're not thinking about what you're going to say next and how to say it, you can really focus on what is being said to you. That makes you a much better listener!
5. You Can Say More And Get More Covered. When you're waffling and making things up as you go along, the tendency is to use ten words when five might do. When you're clear on scripts and key phrases, you say only what needs to be said and no more. It means you're super-efficient with your words, your ‘air-time' and your focus. As I often say...

Over the next few weeks I'm going to write about how and when you should use a script. Like elevator speeches, answering 'how's business?', when you're handling some sales objections, when you're trying to persuade people, when you're handling conflict...

If you want to get ahead of the game, and unlock the power of saying the right thing at the right time, here's the resource you need>>