Do you ever think about what to say before you actually say it?

For 95% of your life, there's no need to. But what about crucial situations where your words have to count? Your elevator pitch, asking for referrals, wanting a 'yes', needing someone to do something you want....

On August 19th, 2007, an oil tanker off the coast of Australia split in two, dumping 20,000 tons of crude oil. Senator Collins, a member of the Australian Parliament, appeared on a TV news program to reassure the Australian public.

Watch this short funny video. Might be real or not. There's so much you could say about it. Have a laugh. Then take in my simple message:

If you want to be compelling, credible and respected, think about what you're saying before you say it!