I'm a member of TED, where I watch at least one great video a week to inspire and educate me to raise my game constantly.

As an authority on business reputations, I'm always hungry to learn what makes some people successful (and usually well-reputed) and others fail. This video by Richard St John lasts 3 mins and 30 secs. It shows that many of the things that lead to success also lead to a great reputation. Watch it now.

If you're going to make an impact, leave a legacy, create a disruption, become a leader worth following or be so irresistible that people always come to you when they need what you do, you need to watch this!

Now what are you doing that will lead to success, whatever success looks like for you?

When you achieve success, people take notice. You begin to impact lives. Success is rarely an isolated event. And your reputation acquires an aura, a compelling attraction that makes you irresistible. When you're successful, you increase the likelihood that:

All of these are the pay-offs for a reputation as the number one choice and trusted voice for what you do. Now isn't that interesting?

Strive for success, and it's likely your reputation will take care of itself.