Friday, May 18, 2012
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Implementing Your Networking Strategy (Andy Lopata)

andy_lopata
Andy Lopata
Email Andy
www.lopata.co.uk
+44 1707 663 847

Labelled ‘Mr Network' by The Sun, Andy Lopata was called ‘one of Europe's leading business networking strategists' by the Financial Times. The co-author of two books on networking, Andy is a featured columnist in the US magazine ‘The National Networker', as well as being regularly quoted in the national press.

Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.

 

 

A prolific writer and author, Andy has two book launches coming up in the next few months, with a second edition of '...and Death Came Third' being published by Ecademy Press in the Spring and his new book being published by Financial Times Prentice Hall in the summer.


 

 

 

 

 

 

 

 

 

Listen to interview (20 mins)

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The Top Networking Secrets Revealed By “Mr Networking” – Andy Lopata

What does ‘Networking’ mean to you?

Attending conferences and events, distributing as many business cards as possible and trying out your elevator pitch on everyone you shake hands with?

Andy Lopata “Mr Networking” defines it as ‘a collaboration between people – sharing expertise, ideas and contacts.’  Most people think of networking in terms of, ‘it’s not what you know, it’s who you know.’ But Lopata says that doesn’t go far enough. ‘It’s who knows you. And it’s what they say about you that counts.’

He’ll let you in on the common misconceptions about networking and the biggest mistakes people make when they network, so you can become a more effective networker.

In this expert interview you’ll discover:

  • How you can be a great networker, even if you’re not naturally at ease with people
  • Reasons people shy away from networking – and why they shouldn’t
  • What “Hunting” is and why it can damage your networking efforts
  • Networking isn’t about having 2000 contacts in your BlackBerry. Connecting isn’t enough!
  • The key approach that will leverage your networking efforts.
  • How to focus on your  goals for maximum networking success
  • When it’s right to cut down on business events and concentrate on your current network
  • Why networking is even more important during a recession
  • How to use LinkedIn and other social media for maximum impact.
  • Few of us are ‘time-rich’ – your 4-point strategy for optimum networking success in the shortest time.
  • The follow-up secrets that will boost your networking connections
Listen to professional networking coach, Andy Lopata, and discover how using networking in your overall marketing strategy, will transform the way you do business and enhance your reputation