Thursday, February 23, 2012
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Rob Brown - Business Networking Skills, Networking Training, LinkedIn Training

Networking Skills for Accountants

Are You an Experienced Accountant Looking for New Clients, More Income and Greater Career Opportunities?

Are You a Newly-Qualified Accountant or Early in a Career in Accountancy and Looking to Make Your Mark in the World of Accounting?

Do You Want To Hone Your Business Networking Skills, Generate More Opportunities and Become The Number One 'Go To' Choice For What You Do?

It's an accepted fact that good accountants are 'ten a penny.' With rigorous qualification standards and competition for careers, almost every accountant is now technically competent and professionally able. So how come some accountants make more money, get better clients and enjoy more career success than others? How come some firms win more work (and the kind of work they want) more often from more people?

The answer lies in the soft skills. If you struggle with things like business networking skills, executive presence, communication skills, personal impact, gravitas, trust, likeability, mental toughness and influence, then you will achieve a fraction of what you're capable of as an accounting professional.

Oftentimes, people buy people before they buy firms and organisations. Yes, a good brand and a good name helps, but it's the individual advisors who will attract the individual clients. Yet networking training for accountants is not often considered. Networking skills training should be a vital part of an accountant's professional development, but it isn't. LinkedIn training for accountants should be taught at university, but you won't find it there. Training for accountants in business networking ought to be part of your accounting qualifications, but it's not.

Look at the on the job training you get. It's unlikely you'll see Business Building for Accountants. Nor Referral Skills Training for Accountants. Nor LinkedIn Skills for Accounting Professionals. And definitely not Networking Skills for Accountants and Social Media Training for Accountancy Professionals. But networking for solicitors, networking for lawyers, networking for barristers – all of these topics should be on the curriculum.




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Fortunately, networking skills, LinkedIn skills, referral marketing skills and other business building skills for accountants are all coachable. If you want to learn them. So if you are:

  • Keen to open up new lines of engagement with clients and contacts
  • Out there networking but not really getting anywhere
  • Trying to bring in more work but not hitting your targets
  • Struggling to win the kind of clients you really want
  • Not getting the referrals you need to grow
  • Wanting more accounting career options
  • Needing to stand out in a competitive environment
  • Keen to fast-track your career, make partner or sit on the board...

...then networking skills training for accountants is exactly what you need! With the right accountancy networking skills training, you can...

  • Create more referral opportunities for yourself and/or your firm
  • Win new business, bring on new clients and source new work opportunities
  • Enhance your reputation, raise your personal profile and develop personal credibility
  • Reduce recruitment costs and dependence on recruitment consultants
  • Develop powerful networks of introducers, brokers and intermediaries
  • Increase your career options and promotion prospects
  • Increase your visibility with key players, decision makers, influencers, movers and shakers
  • Become the number one 'go to' accounting professional for what you do
  • Seize market share, contracts and work from your competition through better positioning.

The following dynamic, skill-based half day and full day CDP accredited workshops focus exclusively on networking skills training for accountants. They are designed and delivered especially for networking solicitors, lawyers, attorneys and barristers who have to win work, increase profile, communicate more effectively and create business opportunities.

Entry Level Networking Skills for Accountants and Accounting Professionals

For: accountancy students; accountancy graduates; freshly qualified accountants; newly-qualified accountants; accounting associates, support staff, clerks and trainees; marketing professionals and communications managers in accounting firms and organisations; accountancy professionals with less than 5 years' experience; accountants entering a new role, new location or new environment and needing to build a network from scratch; would-be accountancy professionals wanting a career in the accounting profession.
You want to establish yourself as a technically competent and rounded accounting professional. You're perhaps ambitious to push onto partner, director or board level. Above all, you want a solid network of influential connections, advocates, door openers and useful professional contacts. Yet business networking is a challenging skill to master. You may attend business events, but you're not being strategic and you don't always know how to take the conversations to the next level. So invest in this high impact accountancy networking skills workshop and discover...

  • The Eight Networking Strategies to help you be 'the right person at the right time'
  • Your Networking Preparation Checklist so you get excited and energised about attending business networking events
  • The key skills, qualities and attributes of world class networkers, and how you can have them too
  • Your own networking strengths and skills to make you more confident and effective when networking
  • How to identify and approach potential advocates, champions and mentors to accelerate your progress
  • Why 95% of great networking is coachable and teachable, not innate and lucky (in other words, the best networkers are made, not born)
  • How to craft your signature stories and elevator speeches that will differentiate you from everyone else
  • How to set networking goals around the connections, the influence and the reputation you want to have
  • The importance of an online presence on LinkedIn, the world's largest professional business directory
  • Tips and tactics for the networking follow up with the networking contacts you make
  • What an hour of networking a week will do for you and your business.

Senior Level Networking Skills for Accountants and Experienced Accounting Professionals

For: seasoned accountancy professionals with more than 5 years' experience; accountants with an established network who want to connect at a higher and deeper level; experienced marketing professionals and communications managers in accountancy firms and organisations; owners, CEOs and directors of accounting firms who spearhead the business development and brand; accountancy firms looking to increase their selling price as part of an exit strategy.

You've a seasoned accountant or perhaps know the world of accountants extremely well. You're technically strong, very experienced and wanting to push you and/or your firm forward for greater things. Perhaps you are pushing for partner or director status, or simply keen to attract more of the work and opportunities you love doing. What you can't escape is the need to have an influential, deep and diverse network of strong professional contacts. Book in for this advanced accountancy networking skills workshop and discover...

  • How to play special networking situations such as your own events, black tie dinners, trade shows, exhibitions, conferences, seminars and workshops
  • Why the right networking strategy will help you achieve your career/income goals much faster
  • The four networking personality types and how to maximise interaction with each
  • How to calibrate your current network, identify gaps and devise a 'hit list' of networking contacts to take your connections to a higher and more influential level
  • The 12 tenets of corporate executive presence to increase your gravitas and political awareness
  • Strategies for approaching and making an impact with 'demi-gods', business celebrities and VIPs
  • How to craft compelling elevator speeches in various social and business situations
  • Quick ways to build trust and credibility in your relationships
  • How to manage and sustain a high level network over time
  • Advanced tips and tactics for following up, keeping in touch and staying 'front of mind' with your network
  • What 30 minutes of networking a day will do for you and your business.

Social Media Training for Accountants & Online Networking Skills for Accounting Professionals

For:  accountancy 'rainmakers' responsible for bringing in the business; accountants looking to become the number one choice in their target market; accountants wanting more referrals from clients and other professional advisors; accountants looking for alternative avenues of lead generation and brand awareness; firms and advisors with particular accounting expertise targeting particular clients; young and/or newly qualified accountants who are social media savvy and want to strategise their online networking; accounting professionals wanting to raise profile and build reputation in their geographical or niche community; firms with specific products and services for targeted prospects.

All major accounting firms now have a presence on both Twitter and Facebook, meaning they have as much of a business function as a social one. LinkedIn is the largest professional business directory in the world, with many thousands of accounting professionals, recruiters, firms, associations and bodies represented.  Social networking skills for accountants is an absolute must for job security, lead generation, career progression and reputation management. 

Sheer volumes of traffic and users mean social media has massive momentum. More importantly, your clients and prospects are using these channels. And you've got to be where they are if you want to get noticed. That means there are massive opportunities for accountants with the right networking training and skill set. So invest in this social media training for accountants workshop and discover...

  • How LinkedIn, Twitter and even Facebook can open up new worlds for your accounting practice
  • How to use social media to stay 'front of mind' with your accounting clients
  • The power of 'niching' choosing target markets and building online communities of fans
  • How you can separate social networking from professional online networking
  • Where and how to set up compelling and 'sticky' online profiles
  • What it takes to create an authentic online proposition that differentiates you from your competitors
  • The need for engaging content to boost your online networking presence
  • Ways to generate accounting leads using online networking and social media
  • What and why to outsource/delegate when it comes to social media so you save your precious time
  • What 20 minutes a day of social media marketing and online networking will do for you and your business.

Referral Marketing Skills Training for Accountants

For: all accountants with a business development angle to their role; rainmakers in professional accountancy firms; accountants with sales targets, new client goals or goals to add more value to the firm; ambitious accounting professionals who want to fast track their accountancy career; solo and small firm accountants who have to generate clients as well as serve them.

Your ability to generate work and win clients for your firm is the single biggest skill you can learn to fast-track your accounting career. And while you might get lucky at a networking event with a prospect that fits your client profile and  needs EXACTLY what you do at EXACTLY that time, it's unlikely. Which means you need to be leveraging your network for streams of high quality referrals. Attend this special referral skills for accountants workshop and discover...

  • The five major reasons you don't get referrals
  • Why being 'good enough' is not good enough to generate referral business
  • The three real reasons clients switch accountants
  • The difference between a fan and an advocate, and what you can do to create advocates
  • Five killer questions to identify the current relationship a client has with their accountant
  • Different approaches to leverage existing clients and other professional contacts for referrals
  • How to motivate and educate people to introduce you to their network
  • Secrets to explaining exactly what you're looking for and elicit the name
  • The four words that will turn one introduction into three or more
  • Actual scripts to ask the crucial questions
  • The best and worst times to ask for referrals
  • A structured framework to guarantee streams of high quality referrals.

Beginners LinkedIn Networking Skills for Accountants and Accounting Professionals

For: accountancy students; accounting graduates; freshly qualified accountants; accounting associates, support staff, clerks and trainees; marketing professionals and communications managers in accounting firms and organisations; accounting professionals with less than 5 years experience; accountants entering a new role, new location or new environment and needing to build a network from scratch; would-be accountants wanting a career in the accounting profession; experienced accounting professionals with little online experience.

LinkedIn is changing the business networking landscape. Accountants can now build a significant, high level network without actually leaving their office! Trouble is, few accountants truly know how to master the power of the world's largest professional business directory. So take advantage of very practical foundation LinkedIn networking skills for accountants workshop and discover...

  • Why Linkedin is such a potent business tool for accounting professionals
  • The key elements of a powerful online networking profile for maximum exposure and credibility
  • How to stand out from your competition (internal and external) using LinkedIn
  • How to set your online networking goals, whether it's making partner, a new job, more income, more clients, finding mentors, tapping into resources or keeping in touch with key people
  • The Ten LinkedIn Marketing Strategies for online networking success
  • Tips, tricks and techniques to help you accelerate your LinkedIn networking
  • How to build your network in the most effective way
  • How advanced LinkedIn features can extend your reach and enhance your personal or firm brand
  • What 20 minutes a day of social media marketing and online networking will do for you and your business.

Advanced LinkedIn Networking Skills for Accountants and Experienced Accounting Professionals

For: seasoned accounting professionals with more than 5 years' experience; accountants with an established network who want to connect at a higher and deeper level; experienced marketing professionals and communications managers in accounting firms and organisations; accountants with an existing presence on LinkedIn who want to take this to a higher level.

You're an experienced accountant who sees the benefits of networking at a higher level. You recognise that the network you have now is not enough to get you to where you want to be. You want more recognition, more kudos, more options, more money and perhaps even more security. LinkedIn will give you all of that if you use it properly. This advanced LinkedIn networking training for accountants will teach you...

  • Advanced techniques for boosting your LinkedIn profile, using keywords and increasing 'traffic'
  • How to find connect with and engage practically anyone you want to meet
  • The power of LinkedIn features such as Groups, Apps, Recommendations, Folders, Searches, Questions, Polls and
  • How companies and organisations fit into your LinkedIn strategy
  • How to master your networking time by devising your personal LinkedIn networking daily and weekly schedule
  • Whether or not to invest in a 'premium' Linkedin account
  • The Ten LinkedIn Marketing Strategies for online networking success
  • Proper LinkedIn etiquette for handling connections and building credibility online
  • How to use LinkedIn for lead generation and recruitment
  • What two hours a week of social media marketing and online networking will do for you and your business.

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