So many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase 'CTC' in my many networking and referral seminars. It stands for any of the following:

• Card to Client
• Contact to Customer
• Card to Connection
• Connection to Client

You get the idea. It's about turning a business card into a sale. It's about converting your networking leads into paying customers and clients. It's also the hardest thing for most networking business people to do. Here's why: