Let's talk about referrals. You do all this networking to either win direct business or cultivate relationships that will lead you to direct business. This second strategy is referrals.

The problem is that few people can tell you what a referral is.

Getting terms mixed up can make you sound a bit confusing when you ask for help. What you think is a referral might be a lead to someone else. You can see how it will help to get people on the same page. Would it help you to get a definitive answer on this?

Most people will tell you that their business comes mostly from referrals, recommendations, introductions and word of mouth. Yet could you tell me:

• Where each of your referrals comes from.
• How to identify and develop your best referral sources.
• Exactly how many referrals your need.
• What kind of referrals your're looking for.
• The amount of business you generate by referral.

Considering this is your best source of business, shouldn't you be a little more on top of this kind of information? Read more and I'll show you how it works...